Do it Best & “Mr. Friendly”

The face of Do it Best Corp., is called “Mr. Friendly.”   The original Mr. Friendly was used in company promotions throughout the 60s, 70s and 80s. He was designed to exemplify the company’s dedication to serving customers.  He has undergone a few facelifts graphically over the years, but his iconic symbolism has remain unchanged.

Do it Best Corp., formerly known as Hardware Wholesalers, Inc. (HWI), is a member-owned hardware, lumber, and building materials cooperative based in Fort Wayne, Indiana. Do it Best Corp. is the second-largest co-op in the industry with sales of $3.5 billion in FY 2019.

Thousands of Do it Best member-owned locations exist throughout the United States, plus more than 50 other countries.

All American Do it Center has been a Do it Best Member since the first Do it Center opened in Tomah, in 1994.  The Sparta Store opened in 2004, and then Richland Center followed, in 2014.